There are two main fears people have when joining a network marketing company.
One of the biggest fears is that they don’t know enough people. I have heard people say “I don’t know if I could do this, because I don’t know enough people who will join me”
If someone thinks they know enough people, they will join. If not, they won’t.
The second fear is thinking there is a 95% failure rate. This is not really true and I will explain why later in this article but first what sort of people are in network marketing companies?
Three Sorts of People
So what sort of people joins this business? I have found there are 3 sorts of people in our business.
The Good, the Bad and the Ugly.
The Ugly Group
The Ugly group of people are the ones that will give it a go or try it to see if it works. They will change it to suit them. They don’t follow the system and when they have no success they quit and say it’s a scam or a pyramid.
Some people in the ugly group see the error of their ways and move to what I call the bad group.
When I first started my business, I was in the Ugly group, I thought I could change it so it would be better. I knew best. I quickly realised that I needed to follow the system I was given.
The Bad Group
The bad group is full of amateurs. The people in this group are ready to learn, follow a system and succeed. Unfortunately some people in the bad group should really be in the ugly group and it’s your job to work out who should be in what group.
This is our biggest challenge.
Now what do we do with all the people in the ugly group?
We educate them.
The best way to do this is by setting realistic expectations and goals. Do not mislead them about the compensation plan or promise overnight riches and success.
If you educate the ugly group correctly, you will weed out the ones just giving it a go.
As I said before, you will find that about 80% of the people in the bad group are really people who should be in the ugly group. Only about 5% of those Ugly group people will ever improve, learn the system and become successful.
Out of all those people in the bad and ugly groups, only a few will become good, I’d say about 5% of all network marketers ever make it to the good group.
Do 95% of Network Marketers Really Fail?
We are told that 95% of network marketers fail. But is this true?
Not all people who join a company actually become network marketers.
What do I mean by this? Well, let me put it another way. If 100 people were asked to climb Mount Everest and out of those 100 only 95 of them did the training and turned up on the day, does that mean 95% failed to conquer the mountain?
No.
All 5 made it to the top of the mountain. That makes 100% success rate in my books.
You only become a network marketer if you learn and follow the system, if 95% of people fail to do that, does that mean network marketing doesn’t work?
No.
The Network Marketing Business model works as long as you follow a system or blueprint.
When joining any network marketing company you need to follow a system or blueprint. This is your only way to become successful and reach the top of your company.
Generating leads, sponsoring and closing can all be taught and done the right way only if you follow a blueprint.
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